What is a Circular Economy

A circular economy is a framework built to tackle the management of 'waste' at the end of the linear cycle

In a ‘linear’ economy, we draw materials from the earth, make products from them, and eventually dispose of them as waste in landfill. A circular economy is a framework built to tackle the management of ‘waste’ at the end of the linear cycle, by either stopping it in the first place, or recycling materials at the end of their lifespan, then feeding them back into production, effectively ‘closing the loop!’

Here at Soul Water, we’ve chosen to house our still and sparkling mineral water in aluminium, a material that when disposed of correctly, is 100% recyclable, melted down safely, then recreated and back in the shops in no time.

By choosing and recycling our Soul Water cans, you’re already going ‘Full Circle’!

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